Sell your Rolex to the UK's leading Rolex dealer

Step 1: Complete Form

Fill in the short form below and we will reply with an estimated valuation for your Rolex or other luxury watch

Step 2: Send Your Watch

Receive a FREE pre-paid Royal Mail Special Delivery pack, fully insured up to £25,000 (higher insurance available)

Step 3: Receive Payment

Upon acceptance, you will be paid instantly.  If you change your mind, we will return your watch FREE of charge, fully insured up to £25,000 (higher insurance available)

Complete the form below and we will be in touch as soon as possible

What We Offer


Established over 30 years

Top Money

We will beat any other genuine trade offer


Same day payment by bank transfer


No box? No papers? No problem!


No lengthy questions

Postage Paid

Special Delivery, insured to £25,000

Change Mind

Free watch return


Phone, mail or in person

Meet (Optional)

Secure permanent showroom


We are humans not robots


Hidden Costs

No hidden costs whatsoever


Free advice
We buy 100’s of Rolex watches each week and many other luxury brands including Audemars Piguet, Breitling, Cartier, Chopard, Hublot, Jaeger-LeCoultre, Omega, Panerai, Piaget and Patek Philippe. If you are looking to sell any other luxury watch brand, then please visit our sister-site, BQ Watches, to receive the same great service as you do here..

We have designed our process to be as simple as possible – one page – one form.

If you have any questions, call 01923 855 858  or email

Frequently asked questions

Where can I sell my Rolex watch, near me or online?

If you decide to sell your Rolex watch, you have plenty of options available when selecting a buyer, but they are not all equal! The worst thing you can do is visit a pawn shop or jewellery store, as their offer is bound to be one of the lowest you will receive – this is because traditional “bricks and mortar” retailers have high overheads. They also lack the specialist knowledge required to accurately value your Rolex.

Conversely, the internet provides readily available expertise, and many websites that will be eager to buy your watch at a fair price, but you still have to be careful. Private sale through Gumtree or ebay is not advised, as you either have to meet a stranger to sell your watch in person, exposing yourself to potential fraud, or risk losing money from ebay’s buyer-centric policies. is solely focused on buying pre-owned Rolex watches and, as part of BQ Watches, one of Britain’s leading luxury watch traders, we have specialist Rolex watchmakers on staff ready to provide their expertise on every purchase. Furthermore, thanks to this expertise, and our channels into the Rolex reseller market, we are able to offer some of the most competitive Rolex watch valuations.

How do I sell my Rolex to you?

We make the whole process of selling your Rolex watch as quick and easy as possible. Simply complete the form above and one of our Rolex watch specialists will provide you with an indication of value.

If you are happy with the with the estimate, then we will send you one of our Watch Packs, which include sealable Royal Mail Special Delivery pouches, so that you can send your watch to us, free and fully insured.

Once your Rolex watch is with us, it will be inspected by one of our expert Rolex watchmakers to confirm the condition and authenticity of your timepiece. We will then be able to provide you with our final Rolex valuation, so you can decide if you would like to proceed with a sale.

If you choose to continue with the sale, then your money will be transferred directly into your bank account there and then! If, on the other hand, you decide that this is not the right time to sell, then no hard feelings – we will carefully repackage your watch and send it back to you, free of charge, and fully insured.

Who can I sell my Rolex to?

There are many luxury watch dealers out there that would be delighted to buy your Rolex from you. Our mission here is to prove to you that we are the best option – and this is something that we honestly believe.

We have decades of experience in the second-hand Rolex market and are proud to put customer service above all else. We are also able to turnover our stock at a high rate, meaning that we can afford to take a slightly smaller margin on each sale, and this leads to extra money in your pocket.

If great service and a great price for your Rolex are not enough for you, then let us also mention our flexibility. We will buy ANY genuine Rolex model, in any condition, of any age (including vintage Rolex watches) with or without the original box and papers – just so long as you can prove ownership.

Finally, if you are looking to upgrade your watch, then you can trade in your old Rolex in for a newer model with our hassle-free Part Exchange Service. We will offer you the highest value for your Rolex watch, as well as having many hundreds of pre-owned models available for sale.

Is there a best time to sell my Rolex?

Rolex watches are popular all year round, so you will always receive a good price for your watch, no matter when you choose to make the sale. But if you are looking to maximise the amount you receive, then it is best to look to sell around popular gift-giving seasons, such as at Christmas, or when university students graduate. This allows you to capitalise on the higher seasonal demand.

What do you need from me to value my Rolex?

Like any other Rolex buyer, we will request some specific information from you when you make your online valuation application. The first things to look for are your model number and serial number, as these provide a good base to start from when valuing your watch.

In addition to these, any documentation that you have surrounding your watch can be useful – items like warranty certificates, service records or the original sales receipt. Every document you provide can help build an image of the history of your timepiece, and make it much easier to verify its authenticity.

Also, let us know if you have the original box and papers, as these are highly sought after by collectors and private buyers alike, and help ensure the best possible price for your Rolex.

Finally, one often overlooked factor is whether you have retained any original parts and accessories, such as spare links or replacement parts, that may have been provided on the original purchase. If you still have these then they drastically improve the desirability of your watch.